This video seems to be a follow up to the infamous, and fantastically well-done video The Machine is Us/ing Us. This video is not as good as that one. This focuses on branding, doesn’t cite sources, uses a 12 year-old song, and can we please, as a nation and a people, stop quoting James Carville?
I don’t know the sources for all the data in the above video, so I can’t say its accurate. I can, however, answer its inital question, “Is social media a fad?” No.
Its here to say and its changing blah, blah, blah. Iran revolution is on twitter, President Obama is on Youtube.com, and your grandma is using adultfriendfinder. You know this. I know this. Its kind of old news. I read that tweet yesterday.
I work in social media. My organization, KaBOOM!, believes we can exponentially increase children’s access to play and playspaces by empowering individuals through social media. Our website is overflowing with communication tools and free resources that help people organize their community around play. Its been slower than we hoped, but we’ve seen incredible progress. Our community is 20,000+ members strong. In the past two months, over four hundred people have started the community build process on our Project Planner tool, and we’ve mapped (via the crowd) around 90,000 playspaces in our Playspace Finder. Facebook, Twitter, Youtube, MySpace, Causes, blogs, widgets, iPhone— you name it, KaBOOM! is likely there.
Do I believe that social media can help save the world? Yes, I do.
There are many people, consulting firms, and software applications that are very expensive and claim that they will further your brand, your organization, or your companies’ goals. They have stats and sales pitches that will back up their claims as being masters of the realm and can give results.
I’m going to tell you right now, how you can succeed in social media. For free. No muss, no fuss. No invoices. No money down. This is how you win in social media: participate. That’s it. Just show up. Create a profile, I don’t care where, but make it personal and make it interesting. Honestly, it doesn’t have to be that interesting, as long as you participate.
Time + People = Community = Social Media Success.
Save your money. Fire your consultants. Just be there. Care. Participate. Congratulations. You are an expert in social media.
Source: peterwknox
